Imagine this: There’s a crisis looming in your business. [You: “Why do you have to be so negative, Bill?”] [Me: “Fair point. Let’s reset.”] Imagine this: There’s an opportunity looming in your business. [You: “Thank you.”] And now you need your team to come up with creative ideas to best take advantage of this great opportunity. You want them to “think outside of the box.” You want them to “go wild!” You tell them, “Let your imaginations flow!” You expect magic. And instead, you get the same old same old. What went wrong? It could be in the way you defined the task.